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Next Generation of Clean

Consumers’ clean label interests extend to packaging

As part of its brand relaunch, plant based frozen desserts maker Coconut Bliss, Eugene, Ore., introduced new eco-friendly pint packaging. Coconut Bliss is said to be the first company to use plant-based bio resin polyethylene pint cup packaging, made from the husks of sugar cane, as an environmentally-friendly alternative to traditional petroleum-based polyethylene resin materials. The packaging is also made from 97% bio-based resources.

The next generation of clean is the marriage of health and environmental responsibility. Consumers are turning their attention to clean label products that also offer “clean” packaging. They’re wanting brands to think about their packaging as an extension of their healthy ingredient list and eco-friendly brand equities, according to results from the annual EcoFocus Trend Survey.*

On the health front, 71% of US grocery shoppers, ages 18 to 65 years, agree that foods and beverages with healthier ingredient lists should use packaging materials that are healthier too. Glass and paper are perceived as the healthiest, Styrofoam and plastic the least healthy. A majority of grocery shoppers believe that packaging can leave undesirable chemicals in their foods and beverages. They expect that Styrofoam, plastic and metal materials are most likely to do so, while glass and paper are least likely.

On the environmental front, 68% of grocery shoppers consider it important to choose foods and beverages that are packaged responsibly. For most shoppers, glass and paper packaging are considered to have the least negative environmental impact. Recyclable and renewable materials are in favor, especially for products offering natural ingredients. Surveys show 61% of grocery shoppers agree natural and organic products need to do a better job of packaging their products with recyclable materials.

As shoppers look for ingredients and packaging to align, watch for products with plant-based ingredients also to incorporate plant-based packaging. Already, 62% of grocery shoppers want to learn more about plant-based packaging. Packaging made with paper from sustainably grown trees and packaging made from sugar cane bioplastic are considered eco-friendly by 83% and 69% of grocery shoppers respectively.

Ultimately for three in four grocery shoppers, the benefit of clean ingredients delivered in clean and responsible packaging is better personal health.

*EcoFocus 2018 Trend Survey, conducted annually among 4,000 nationally representative adults ages 18-65 years since 2010.  Linda Gilbert is founder and CEO of EcoFocus Worldwide and founder of HealthFocus International.

Grocery Shoppers Will Expect More from Packaging in 2019, Study by EcoFocus Worldwide identifies four opportunities for brands to leverage packaging in the innovation process


According to the 2018 EcoFocus Trend Study conducted by EcoFocus Worldwide, grocery shoppers in 2018 have greater expectations of packaging than ever before – especially when it relates to healthy food and beverages. Brands in the healthy food and beverage category who have embraced CLEAN LABEL and CLEAN PROCESSING now have the opportunity to add CLEAN PACKAGING as a way to further differentiate their products on the grocery shelves.

More shoppers are choosing stores based on their offerings of healthy and environmentally friendly selections. Packaging is a factor in these decisions. 67% of grocery shoppers say “retailers should choose what products they put on their shelves based on how environmentally friendly the packaging is.”

Specifically, the trends study shows that all forms of food and beverage packaging, including store brands, will be challenged to:

  1. Work Harder to Protect Taste, Freshness and Nutrients

  2. Work Harder to Align with Ingredients

  3. Work Harder to Be Responsible

  4. Work Harder to Share Values



Food & Beverage Innovation Summit, CBD on The Rise

Why Cannabis Edibles are Causing a Buzz


“Consumers are curious about the potential health benefits that might be offered by cannabis products, especially edibles,” agrees Linda Gilbert, founder and CEO of EcoFocus Worldwide. “Smoking or inhaling does not make sense for many consumers as a delivery means when health is the objective—so edibles are the healthier choice. Consumers are also curious about the variety of experiences offered by different strains and compositions of cannabinoids, from creative energy to relaxation and sleep.

“Many also have trepidations about becoming too inebriated or even incapacitated,” she adds, which is why individuals wary of the psychoactive effects of THC are finding functional foods and beverages containing CBD to be a more appealing way to test the effects of cannabinoids. Whether seeking a recreational experience or a wellness product, the bottom line for consumers, says Gilbert, “is sorting out what is ‘right for me.’ And that is leading to a great deal of curiosity and confusion.”


Cannabis: The Game Changer for the Food & Beverage Industry




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