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Researching consumer sustainability behaviors and attitudes for more than a decade

Your best resource for sustainability 

research and actionable insights

2024 Syndicated Research Study Now In Development

Our 2024 study is currently in development and it's not too late to participate with your own custom questions that are most relevant to your company. These questions, and responses are proprietary to you. An EcoFocus Research Expert is available to help you craft the right questions to help you get actionable insights into your target consumers. Space is limited so contact us right away to learn more and reserve your spot in the study. 

Gain Insights to Relevant and Actionable Data

With the ever evolving landscape of sustainable human behavior, policy changes, residual impact of Covid and new advancements in technology it's even more important to stay in touch with current consumer attitudes and behaviors relative to key pillars of sustainability including but not limited to: Climate Change, Sustainable and Healthy Packaging, Pollution, Landfills, Recycling, Regenerative Farming, Use of Plastic, Plastic Waste, Bio-Diversity, Composting and more.

Consumer Attitudes and Behaviors are Changing

By subscribing to the EcoFocus study you will gain access to consumer insights into areas including: Consumer Packaged Goods including Products and Packaging, Building Materials, EV's; Clean Energy including Wind and Solar, Household Products, Health and Safety, Labeling and Education and more.

Benefits

EcoFocus has been in the market conducting its sustainability trend study since 2010. EcoFocus has gathered a large amount of historical data that can confirm ongoing and identify new trends. Additionally, subscribers have options to drill down into the data and look at results by age groups, gender, regional and political persuasion, and many more custom views. 

Trends and Deep Dives

With the ever evolving landscape of sustainable human behavior, policy changes, residual impact of Covid and new advancements in technology it's even more important to stay in touch with current consumer attitudes and behaviors relative to key pillars of sustainability including but not limited to: Climate change, Sustainable and Healthy Packaging, Pollution, Land Fills, Recycling, Regenerative Farming, Use of Plastic, Plastic Waste, Bio-Diversity, Composting and more.

Consumer Attitudes and Behaviors are Changing

EcoFocus has been in the market doing sustainability studies since 2010. Only EcoFocus has access to historical data that can identify trends. Additionally, subscribers have options to drill down into the data and look at results by age groups, gender, regional and even political persuasion. 

Trends and Deep Dives

Our 2024 study is currently in development and it's not too late to participate with your own custom questions that are most relevant to your company. These questions, and responses are proprietary to you. An EcoFocus Research Expert is available to help you craft the right questions to help you get actionable insights into your target consumers. Space is limited so contact us right away to learn more and reserve your spot in the study. 

Gain Insights to Relevant and Actionable Data

By subscribing to the EcoFocus study you will gain access to consumer insights into areas including: Consumer Packaged Goods including Products and Packaging; Building Materials; EV's; Clean Energy including Wind and Solar; Household Products; Health and Safety; Labeling and Education and more.

Benefits

2024 Syndicated Research Study

Now In Development

The value of actionable data.

EcoFocus data is a pivotal tool for leaders looking to drive transformative change within their organizations. Our insights can help identify untapped opportunities that will resonate with your target audience or validate that your existing initiatives are effectively aligned with consumer expectations. Utilize our data to propel your sustainability strategies and ensure that you are consistently meeting your goals.

6 Reasons to include research in your marketing plans

In the ever-evolving market landscape, staying ahead means understanding current trends,
customer behaviors, and industry shifts. Market research provides this insight, allowing marketers to
make informed decisions rather than relying on intuition. With concrete data, companies can adapt
to changes swiftly, keeping them competitive and relevant. Allocating a budget for research is not an
expense but an investment in navigating the market's dynamic nature effectively.

Understanding Market Dynamics

1

Every business decision carries a degree of risk. Market research mitigates this risk by providing
data-driven insights that guide strategic decisions, from entering new markets to adjusting pricing
strategies. By investing in research, marketers can make bold decisions with confidence, knowing
they are backed by solid data.

Risk Management

5

To ensure marketing strategies are effective, their performance must be measured. Research plays
a crucial role in setting benchmarks, monitoring progress, and analyzing the effectiveness of
marketing campaigns. This ongoing evaluation allows marketers to optimize strategies and ensure
resources are being used efficiently for the highest return on investment.

Measuring Success and ROI

6

In a market driven by innovation, understanding what the market needs—or doesn't yet know it
needs—is crucial. Research fuels innovation by revealing gaps in the market and providing insights
into potential new products or services. This proactive approach to product development can set a
company apart as a leader rather than a follower.

Product Development and Innovation

4

Knowing your audience is foundational in marketing. Research helps identify and understand your
target demographic's preferences, pain points, and purchasing behavior. This insight ensures that
marketing efforts are not cast into the void but are directed precisely where they will resonate and
convert. An investment in research is an investment in reaching the heart of your customer base.

Targeting the Right Audience

2

6 Reasons to include research in your marketing plans

Customer expectations are higher than ever. Through research, marketers can uncover customer
needs, experiences, and feedback, allowing them to tailor products, services, and interactions to
exceed expectations. This not only fosters loyalty but also turns customers into advocates, driving
organic growth. Budgeting for research is budgeting for unparalleled customer satisfaction.

Enhancing Customer Experience

3

The EcoFocus

Difference.

What sets us apart.

EcoFocus Worldwide is your premier resource for understanding consumer behavior and attitudes towards sustainability. Founded in 2010, we have continually led the charge in researching important aspects of sustainability. 

 

Our work encompasses everything from climate change and recycling to responsible packaging and health and nutrition. With insights that transcend specific industries, EcoFocus Worldwide empowers companies to navigate the ever-evolving landscape of sustainable consumer behavior. If you are looking for reliable consumer data with a focus on sustainability, look no further.

While other research companies can do research, EcoFocus focuses exclusively on sustainability. And the EcoFocus team collectively has decades of experience in the field. You won't have to provide context or explain the importance of being sustainable—we already share your passion.

Of US Consumers want to minimize their child's exposure to plastic packaging

69%

Of US consumers are very concerned about plastic debris in rivers and oceans

60%

Of US Consumers are influenced by companies' commitment to use less fossil fuel

59%

Of US Consumers are concerned about preservatives in their food and beverages

53%

Eco Nuggets

According to our most recent study:
Sky

Why choose EcoFocus

EcoFocus excels in providing more than a decade of expertise in the field of sustainability research , offering high-quality data, trend analysis, and strategic consulting to empower your sustainability objectives. Our goal is to provide actionable data and insights that will assist you in addressing consumer expectations about sustainability products and practices and ultimately in helping you save the planet.

EcoFocus empowers you to make informed decisions

Insights

Customized research solutions for B2C and B2B designed to address your unique business challenges and questions.

 

Be sure to include all the relevant details users will want to know, like pricing, duration, and location. If they'll need to prepare or bring anything with them, let them know here. Give users an idea of what to expect from the service and tell them how to book it.

Armed with more than a decade of consumer data, Eco Focus is uniquely positioned to provide valuable research based inights and trends on the elvolving world of consumer attitudes and behaviors toward sustainability.

Our Services

Trends

Only EcoFocus has multiple years of data available at our fingertips to be able to see what changes may be ocurring and what areas need more work. Armed with more than a decade of historical data, we can spot both upward and downward attitude and behavioral shifts.

Custom Research-B2C & B2B

We offer customized research solutions for B2C and B2B designed to address your unique business challenges and questions. Because our team is highly experienced in both sustainability and research, we are available to dive right in and design custom research to answer your specific research questions. We reccomend the right approach for you whether a custom study or poll, among B2B or B2C audiences, to augment our large trend study or create a stand-alone project for you.

Consulting

The EcoFocus team of experts are available to help you with your research project, large or small. Everthing from one day strategy and brain storming seesions to multi week projects. Contact us for a confidential, no cost, no obligation, discovery call to see if EcoFocus is the right choice for you.

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6 in 10

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4 in 6

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9%

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Age groups

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Age groups

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Age groups