Unlock the Future of Sustainability: 2024
Study Now Available
Get exclusive data on sustainability trends, consumer behaviors, and actionable insights to drive business growth.
Unlock the Future of Sustainability: 2024
Study Now Available
Get exclusive data on sustainability trends, consumer behaviors, and actionable insights to drive business growth.
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Our Free Whitepaper
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Our Free Sustainability Insights Report
Get key data on sustainability trends, consumer expectations, and industry shifts. Discover actionable steps to stay ahead.
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Why Leading Brands Trust EcoFocus
EcoFocus delivers the accurate, actionable insights your business needs to lead in sustainability.
13
Years
of Data
4,000
U.S.
Respondents
Balanced
to U.S.
Census
± 1.55%
Margin
of Error
All Your Data.
Always Within Reach
Instantly explore key insights from thousands of U.S. consumers—filtered by generation, behavior, eco-attitudes, and more. Our interactive dashboard puts the power of sustainability intelligence at your fingertips, whenever you need it.
Our Clients & Partners
EcoFocus insights are trusted by leaders across retail, food & beverage, CPG, and sustainability-driven organizations
Participate in Our 2025 Study
Not ready for custom research? You can still get involved—and get insights.
Feature Your Brand at No Cost
Apply to join our upcoming study and get a free report on your brand's awareness, behavior, and sustainability perception
Join the Study Insider List
Get updates on study launch, early access to insights, and open calls for participation
Looking Beneath the Surface
Sustainability trends aren't just surface-level stats. At EcoFocus, we go deeper—uncovering the "why" behind behavior shifts, so you can shape strategy with meaning, not guesswork.
Unlock Sustainability Insights
Unlock key insights into sustainability trends and consumer behaviors with our latest research.
-
What influences consumer trust & purchasing decisions
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How certifications impact sales
-
Strategies to attract & retain talent
Consumer Behavior Trends
Sustainability expectations are rising, and consumers demand more from brands. Our research uncovers:
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Attitudes & motivations driving eco-friendly purchases.
-
Trust sources and where they get sustainability info.
-
Shifting behaviors to help you stay ahead of competitors.
Competitive Benchmarking
How does your brand compare in sustainability?
Our data provides:
-
Category-specific benchmarks to measure your position.
-
Strength identification to leverage your brand's advantages.
-
Opportunities to enhance consumer perception.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
-
Customized insights tailored to your sector (CPG, retail, finance, etc.).
-
Data-driven decision-making for targeted strategies.
-
Trends that drive sales & loyalty in your market.
EcoNuggets
Quick insights from our 2024 study
Our Free Whitepaper
See how Millennials and Gen Z are reshaping business—purchasing, workplace culture, and corporate responsibility. Stay ahead of the shift!
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Our Free Sustainability Insights Report
Get key data on sustainability trends, consumer expectations, and industry shifts. Discover actionable steps to stay ahead.
Why Leading Brands
Trust EcoFocus
EcoFocus delivers the accurate, actionable insights your business needs to lead in sustainability.
13
Years
of Data
4,000
U.S.
Respondents
Balanced
to U.S.
Census
±1.55%
Margin
of Error
Our Clients & Partners
EcoFocus insights are trusted by leaders across retail, food & beverage, CPG, and sustainability-driven organizations.
All Your Data.
Always Within Reach
Instantly explore key insights from thousands of U.S. consumers—filtered by generation, behavior, eco-attitudes, and more. Our interactive dashboard puts the power of sustainability intelligence at your fingertips, whenever you need it.
Participate in Our 2025 Study
Looking Beneath the Surface
Unlock Sustainability Insights
Unlock key insights into sustainability trends and consumer behaviors with our latest research.
-
What influences consumer trust & purchasing decisions
-
How certifications impact sales
-
Strategies to attract & retain talent
Consumer Behavior Trends
Sustainability expectations are rising, and consumers demand more from brands. Our research uncovers:
-
Attitudes & motivations driving eco-friendly purchases.
-
Trust sources and where they get sustainability info.
-
Shifting behaviors to help you stay ahead of competitors.
Competitive Benchmarking
How does your brand compare in sustainability?
Our data provides:
-
Category-specific benchmarks to measure your position.
-
Strength identification to leverage your brand's advantages.
-
Opportunities to enhance consumer perception.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
-
Customized insights tailored to your sector (CPG, retail, finance, etc.).
-
Data-driven decision-making for targeted strategies.
-
Trends that drive sales & loyalty in your market.
Book a free discovery call and let’s explore how EcoFocus can help drive your strategy forward—with the data to back it up.
Let’s Meet You Where You Are
Tap a category to explore more
What We Do
EcoFocus offers flexible research solutions to meet your sustainability goals—whether you’re just getting started or leveling up your strategy.
$4,995
Available Now: 2024
Sustainability Insights Report
Meet the Team Behind the Insights
EcoNuggets
Insights
Syndicated Data Access
Custom Research
Consulting & Strategy
Let's Talk About Your Goals
Armed with more than a decade of consumer data, Eco Focus is uniquely positioned to provide valuable research based insights and trends on the evolving world of consumer attitudes and behaviors toward sustainability.
Subscribe to our dashboard for 24/7 access to 13+ years of sustainability trend data, crosstabs, and insights by demographic.
Surveys, polls, and syndicated integrations designed to answer your unique business questions—whether you're targeting consumers, businesses, or both. We tailor each approach to meet your goals and audience.
Bring our experts in for one-day workshops, campaign reviews, or full-service advisory. We help turn insights into action.
Data-backed analysis of how environmental attitudes are transforming consumer behavior, brand trust, and long-term ROI.
✔ Generational insights
✔ Sustainability barriers
✔ Brand trust drivers
✔ Recycling and packaging perceptions
With decades of combined experience in sustainability and consumer research, our experts help businesses translate data into decisions.
Not ready for custom research? You can still get involved—and get insights.
Feature Your Brand at No Cost
Apply to join our upcoming study and get a free report on your brand’s awareness, behavior, and sustainability perception.
Join the Study Insider List
Get updates on study launch, early access to insights, and open calls for participation.
Whether you're looking to expand your existing research or build new data from scratch, we’ve got you.
Your Questions, In a Sustainable Wrapper
Add custom questions to our 2025 syndicated study for tailored insights, rich with trend context.
-
Receive custom crosstabs and dashboards
-
Compare responses against national trends
-
Cut research time and costs
Your Data, Supercharged
Already have research? Wrap it in our sustainability data to create layered, actionable insights that tell a richer story.
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Build segment personas (Gen Z, parents, values-driven buyers)
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Connect behavior to sustainable motivations
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Improve messaging precision
Key Sustainability Insights
Transform
Your Data
with Enriched Context
Go Beyond the Basics
Minimize Bias, Maximize
Impact
How does sustainability impact health-conscious consumers?
Consumers are increasingly linking sustainability with personal well-being, favoring organic, non-toxic, and responsibly sourced products. Health-conscious shoppers are driving demand for clean-label ingredients, plant-based options, and eco-friendly packaging, making sustainability a core value in industries like food, beauty, and personal care.How does climate concern shape purchasing decisions?
With climate change top of mind, consumers are demanding more carbon-neutral products, ethical sourcing, and responsible corporate actions. Many expect brands to be transparent about their carbon footprint, supply chains, and sustainable initiatives, influencing their loyalty and purchasing behavior.How do consumers respond to eco-friendly packaging?
Waste-conscious shoppers are prioritizing products with biodegradable, compostable, or reusable packaging. Brands investing in minimalist design, recyclable materials, and refillable options are more likely to attract environmentally conscious consumers who actively seek out plastic-free alternatives.How committed are consumers to recycling and waste reduction?
Consumers want brands to simplify recycling by offering clear labeling, take-back programs, and closed-loop packaging solutions. Many are also embracing zero-waste lifestyles, preferring products made from recycled content and supporting businesses with strong waste-reduction commitments.Are consumers willing to pay more for sustainability?
While some consumers hesitate to pay a premium for sustainability, many recognize long-term value in eco-friendly products, especially when they offer durability, health benefits, and ethical sourcing. Communicating the real impact of sustainable purchases—such as carbon offsets or ethical labor practices—helps justify higher price points.How do policies and corporate actions affect consumer trust?
Shoppers are watching governments and corporations closely, expecting policy-driven action like bans on single-use plastics, green incentives, and corporate accountability. Businesses that proactively lead sustainability efforts—rather than simply complying with regulations—earn stronger consumer trust and brand loyalty.How are consumers incorporating sustainability into everyday life?
From reusable shopping bags to electric vehicles, consumers are making small but impactful choices to reduce their carbon footprint. Brands that support and enable these behaviors—through sustainable products, easy access to eco-friendly alternatives, and incentives for greener choices—gain long-term advocates.
Who do consumers trust when it comes to sustainability claims?
Misinformation and greenwashing have made consumers skeptical of corporate sustainability claims. Many rely on third-party certifications, independent reviews, and trusted environmental organizations to verify whether brands are genuinely committed to sustainability.Are parents driving the shift toward sustainable consumption?
Eco-conscious parenting is on the rise, with parents prioritizing non-toxic baby products, organic foods, and sustainable clothing. Many are also educating their children on climate change and responsible consumption, making sustainable brands a key part of family purchasing decisions.
The trusted source for understanding consumer behavior and attitudes since 2010.
© 2024 EcoFocus Worldwide, LLC.
UNITED STATES
Michael Croft - Vice President Business Development
mcroft@ecofocusworldwide.com
(224) 931-8710
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Our Teem
Quick insights from our 2024 study:
60%
Of U.S. Consumers are Very Concerned About Plastic Debris in Rivers and Oceans
69%
Of US Consumers want to minimize their child's exposure
to plastic packaging
59%
Of US Consumers are influenced by
companies' commitment to use less fossil fuel
53%
Of US Consumers are concerned about preservatives in their food and beverages
60%
Of U.S. Consumers are Very Concerned About Plastic Debris in Rivers and Oceans
69%
Of US Consumers want to minimize their child's exposure
to plastic packaging
59%
Of US Consumers are influenced by
companies' commitment to use less fossil fuel
53%
Of US Consumers are concerned about preservatives in their food and beverages
Let's Meet You Where You Are
Whether you're looking to expand your existing research or build new data from scratch, we've got you
Your Questions, In a Sustainable Wrapper
Add custom questions to our 2025 syndicated study for tailored insights, rich with trend context.
-
Receive custom crosstabs and dashboards
-
Compare responses against national trends
-
Cut research time and costs
Feature Title Two
Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background, and add details about what makes this feature significant.
Feature Title Three
Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background, and add details about what makes this feature significant.
What We Do
EcoFocus offers flexible research solutions to meet your sustainability goals—whether you’re just getting started or leveling up your strategy.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
-
Customized insights tailored to your sector (CPG, retail, finance, etc.).
-
Data-driven decision-making for targeted strategies.
-
Trends that drive sales & loyalty in your market.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
-
Customized insights tailored to your sector (CPG, retail, finance, etc.).
-
Data-driven decision-making for targeted strategies.
-
Trends that drive sales & loyalty in your market.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
-
Customized insights tailored to your sector (CPG, retail, finance, etc.).
-
Data-driven decision-making for targeted strategies.
-
Trends that drive sales & loyalty in your market.
Available Now: 2024
Sustainability Insights Report
Data-backed analysis of how environmental attitudes are transforming consumer behavior, brand trust, and long-term ROI.
✔ Generational insights
✔ Sustainability barriers
✔ Brand trust drivers
✔ Recycling and packaging perceptions
$4,995