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EcoFocus Research helps brands stay ahead of sustainability trends with data-backed insights. Our research empowers businesses to make informed decisions, improve sustainability strategies, and connect with eco-conscious consumers.
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Unlock key insights into sustainability trends and consumer behaviors with our latest research.
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What influences consumer trust & purchasing decisions
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How certifications impact sales
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Strategies to attract & retain talent
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For over a decade, EcoFocus Research has provided industry-leading sustainability insights, helping brands understand and adapt to evolving consumer expectations.
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Opportunities to enhance consumer perception.
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Armed with more than a decade of consumer data, Eco Focus is uniquely positioned to provide valuable research based insights and trends on the evolving world of consumer attitudes and behaviors toward sustainability.
Only EcoFocus has multiple years of data available at our fingertips to be able to see what changes may be occurring and what areas need more work. Armed with more than a decade of historical data, we can spot both upward and downward attitude and behavioral shifts.
We offer customized research solutions for B2C and B2B designed to address your unique business challenges and questions. Because our team is highly experienced in both sustainability and research, we are available to dive right in and design custom research to answer your specific research questions. We reccomend the right approach for you whether a custom study or poll, among B2B or B2C audiences, to augment our large trend study or create a stand-alone project for you.
The EcoFocus team of experts are available to help you with your research project, large or small. Everything from one day strategy and brain storming sessions to multi week projects. Contact us for a confidential, no cost, no obligation, discovery call to see if EcoFocus is the right choice for you.
Key Sustainability Insights
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Impact
How does sustainability impact health-conscious consumers?
Consumers are increasingly linking sustainability with personal well-being, favoring organic, non-toxic, and responsibly sourced products. Health-conscious shoppers are driving demand for clean-label ingredients, plant-based options, and eco-friendly packaging, making sustainability a core value in industries like food, beauty, and personal care.How does climate concern shape purchasing decisions?
With climate change top of mind, consumers are demanding more carbon-neutral products, ethical sourcing, and responsible corporate actions. Many expect brands to be transparent about their carbon footprint, supply chains, and sustainable initiatives, influencing their loyalty and purchasing behavior.How do consumers respond to eco-friendly packaging?
Waste-conscious shoppers are prioritizing products with biodegradable, compostable, or reusable packaging. Brands investing in minimalist design, recyclable materials, and refillable options are more likely to attract environmentally conscious consumers who actively seek out plastic-free alternatives.How committed are consumers to recycling and waste reduction?
Consumers want brands to simplify recycling by offering clear labeling, take-back programs, and closed-loop packaging solutions. Many are also embracing zero-waste lifestyles, preferring products made from recycled content and supporting businesses with strong waste-reduction commitments.Are consumers willing to pay more for sustainability?
While some consumers hesitate to pay a premium for sustainability, many recognize long-term value in eco-friendly products, especially when they offer durability, health benefits, and ethical sourcing. Communicating the real impact of sustainable purchases—such as carbon offsets or ethical labor practices—helps justify higher price points.How do policies and corporate actions affect consumer trust?
Shoppers are watching governments and corporations closely, expecting policy-driven action like bans on single-use plastics, green incentives, and corporate accountability. Businesses that proactively lead sustainability efforts—rather than simply complying with regulations—earn stronger consumer trust and brand loyalty.How are consumers incorporating sustainability into everyday life?
From reusable shopping bags to electric vehicles, consumers are making small but impactful choices to reduce their carbon footprint. Brands that support and enable these behaviors—through sustainable products, easy access to eco-friendly alternatives, and incentives for greener choices—gain long-term advocates.
Who do consumers trust when it comes to sustainability claims?
Misinformation and greenwashing have made consumers skeptical of corporate sustainability claims. Many rely on third-party certifications, independent reviews, and trusted environmental organizations to verify whether brands are genuinely committed to sustainability.Are parents driving the shift toward sustainable consumption?
Eco-conscious parenting is on the rise, with parents prioritizing non-toxic baby products, organic foods, and sustainable clothing. Many are also educating their children on climate change and responsible consumption, making sustainable brands a key part of family purchasing decisions.
Industry-Specific Insights
Sustainability impacts industries differently. We provide:
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Customized insights tailored to your sector (CPG, retail, finance, etc.).
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Data-driven decision-making for targeted strategies.
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Trends that drive sales & loyalty in your market.
60%
Of U.S. Consumers are Very Concerned About Plastic Debris in Rivers and Oceans
69%
Of US Consumers want to minimize their child's exposure
to plastic packaging
59%
Of US Consumers are influenced by
companies' commitment to use less fossil fuel
53%
Of US Consumers are concerned about preservatives in their food and beverages
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Consumer Behavior Trends
Sustainability expectations are rising, and consumers demand more from brands. Our research uncovers:
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Attitudes & motivations driving eco-friendly purchases.
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Trust sources and where they get sustainability info.
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Shifting behaviors to help you stay ahead of competitors.
