Parents play a key role in sustainability education
Households with children are powerful multipliers for sustainability norms. Among parents, “83% say it’s important their children understand their environmental impact,” “76% view sustainable living as teachable moments,” and “71% support formal environmental education”
The downstream effect shows up by cohort: Gen Z (65%) and Millennials (60%) are far more likely than Boomers (39%) to say their parents taught them how to protect the environmen
