Messaging & Claims Validation
Understand which sustainability claims resonate, which read as greenwashing, and which motivate real behavior.
Custom Studies
Custom Research Designed For Your Exact Business Questions
EcoFocus Custom Studies decode what your consumers, employees, and stakeholders believe, expect, and respond to when it comes to sustainability, so your next move is built on evidence, not gut feel.
Custom Research Overview
What Custom StudiesDeliver
EcoFocus Custom Studies provide deeper, tailored insights where syndicated data can’t go — revealing how your exact consumers, employees, or stakeholders think about sustainability, packaging, messaging, and corporate responsibility.
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Messaging & Claims Clarity
Identify which sustainability claims move the needle and which trigger skepticism, helping you de-risk communication.
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Audience-Specific Insights
Understand how your category segments—consumers, shoppers, or workforce—interpret your sustainability actions.
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Packaging & Label Testing
Evaluate material choices, recyclability cues, and label elements that drive pickup and brand trust.
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Employer Brand & EVP Signals
Measure how sustainability influences talent attraction, retention, and workforce engagement.
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Regional or Demographic Variation
Reveal how sustainability expectations shift by age, region, or shopper type—ensuring your messaging resonates locally.
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Concept & Innovation Validation
Test early product ideas and understand how sustainability impacts purchase intent or brand perception.
Custom Study Benefits
Why Custom Research Matters. Built for Accuracy and Impact.
Custom Studies provide granular, decision-ready insight into how sustainability expectations shape reactions to your messaging, packaging, product innovation, and employer brand — for your exact audience, not generic benchmarks.
Packaging & Label Testing
Evaluate material cues, recyclability indicators, and on-pack phrasing that increase pickup and brand trust.
Evidence for Key Decisions
Give leadership clear, data-backed confidence when making product, ESG, or communication decisions.
Workforce & EVP Insights
Measure how sustainability expectations shape talent attraction, retention, and internal cultural alignment.
Innovation & Concept Testing
Validate early ideas and see how sustainability attributes impact purchase intent or competitive positioning.
Audience-Specific Clarity
Discover how your exact consumers, shoppers, or employees interpret sustainability in the context of your brand.
Background & Methodology Snapshot
Custom Studies are grounded in the same rigorous EcoFocus trend engine—representative sampling, proven sustainability metrics, and research design best practices—then tailored to your audience, decisions, and category. Every project blends methodological discipline with sustainability expertise to deliver defensible, decision-ready insights.
13+
Years Tracking Sustainability
N = Custom
Sample Size
4–8 weeks
Typical Custom Timeline
Quant • Qual • Hybrid
Design Options Available
What Makes EcoFocus Different
Our custom research combines CMO-ready agility with the same rigorous standards that power our syndicated database—purpose-built for the decisions that matter most.
Fully Bespoke to Your Needs
We design every study around your audience, decisions, and timeline — no generic templates, no recycled assumptions.
Designed for Real Decisions
Purpose-built insights that validate claims, sharpen messaging, and uncover what truly drives consumer choice.
Faster, Flexible, Brand-Ready
A seamless process built for CMOs: rapid setup, agile iteration, and delivery formats your stakeholders can use immediately.
Who We Support
Use Cases Across the Business
Custom Studies put EcoFocus insights to work—across brand, innovation, sustainability, and strategy—so teams move forward with clarity and confidence.
For CMOs
- Validate claims, messages, and value propositions before going to market.
- Identify the sustainability and purpose cues that drive choice and preference.
Insights & Strategy Teams
- Deep-dive into emerging consumer needs, tensions, and motivations.
- Translate behavioral signals into product, portfolio, and brand decisions.
Product & Innovation
- Test new concepts, packaging, and formats with the right target audience.
- Pinpoint which sustainability features add meaningful value or differentiation.
Sustainability & ESG
- Understand how different claims land across segments—from eco-active to eco-casual.
- Strengthen ESG narratives with consumer evidence that reduces risk of greenwashing.
Multiple Access Points to the Insights You Need
Custom Survey Dashboard
Track results in real-time, filter by segment, and explore diagnostics built around your study design.
Exportable Crosstabs & Deliverables
Download crosstabs, respondent profiles, and full data exports—aligned to your audiences and priorities.
Executive Debrief & Advisory
Executive-ready summary decks, insight narratives, and optional advisory support to align teams and guide activation.
What the Output Looks Like
White-label exportExport in seconds
Pull a chart, apply your segment cuts, and export a neutral PNG (or CSV for analysts). Optionally add your logo in the footer.
What’s Included
Everything You Need to Act on Sustainability
Custom studies deliver organization-ready insights, designed to plug directly into your brand, innovation, ESG, and go-to-market workflows.
Seat licensing options Onboarding & enablement Executive-ready outputs
Most Popular
Custom Research Package
- Fully bespoke study design
- Dedicated project lead & collaboration throughout
- Custom questionnaire + validation
- Full data exports & audience cuts
- Executive-ready insight summary
Contact us to start
Includes full collaboration + insight delivery.
Add-On Modules
- Qualitative depth interviews or diary studies
- Advanced analytics (MaxDiff, Conjoint, TURF, Segment ID)
- Brand, claims, and sustainability diagnostics
- Additional audiences, markets, or languages
Integration Support
- Plug results into dashboards & internal tools
- Align insights to personas & customer journeys
- Support activation workshops with cross-functional teams
- Ongoing advisory for message & packaging refinement
Let’s Find a Way to Work Together
We’ll start with a quick discovery call to understand your goals, audiences, and timelines. From there, we’ll shape a custom research plan and deliverables aligned to your budget and decision needs.