Wrap EcoFocus Around Your Data
Layer 13+ years of sustainability attitudes and behaviors on top of your sales, CRM, panel, and research data—so every metric has context.
Data Integration
Enhance Your Data With Sustainability Intelligence
Transform your existing datasets—sales, personas, trackers, CRM, loyalty, or research—by wrapping them with 13+ years of EcoFocus sustainability intelligence. Bring clarity and context to the KPIs your teams care about most.
Integration Overview
What Data Integration Delivers
We wrap your existing datasets with EcoFocus sustainability intelligence—turning isolated KPIs into rich, purpose-driven insight. Instead of guessing why behavior shifts, you see the attitudes, expectations, and trust signals shaping every result.
Build Sustainability Personas
Fuse your segments with EcoFocus psychographics, behaviors, and willingness-to-pay to create purpose-driven personas your teams can act on.
Explain the “Why” Behind KPIs
Diagnose dips in sales, conversion, or engagement by tying performance to trust, materials, claims, and evolving sustainability expectations.
Benchmark & De-Risk Decisions
Anchor your internal data to a nationally representative sustainability baseline—reducing bias and over-read while sharpening decisions.
Integration Framework
How We Elevate Your Data. Built for Real Decisions.
We transform your datasets by infusing EcoFocus sustainability intelligence—so you see not only what your data says, but why behavior shifts, where opportunity exists, and how to act with clarity.
Wrap EcoFocus Onto Your Data
Layer sustainability attitudes, behaviors, values, and trust signals onto your sales, CRM, segmentation, or tracking data — adding the missing context behind performance.
Build Sustainability Personas
Combine EcoFocus psychographics with your segments to create complete personas that reveal motivation, expectations, and values-driven loyalty.
Explain the “Why” Behind KPIs
Diagnose shifts in conversion, loyalty, or perception by tying KPIs to sustainability expectations, packaging reactions, material concerns, and message trust.
Enrich Models & Predictive Analytics
Add sustainability intelligence as a predictive layer on top of your existing models for targeting, forecasting, churn reduction, and demand sensitivity.
Reduce Bias & Strengthen Insights
Anchor your proprietary data to EcoFocus’ nationally representative baseline, improving reliability and reducing false positives in small or noisy datasets.
See Trends Through a New Lens
Reveal hidden drivers by comparing your trendlines against 13+ years of EcoFocus sustainability movements, preferences, and cultural momentum.
Data Integration Powered by Rigor
Anchored by our nationally representative syndicated dataset, EcoFocus enhances your data with validated sustainability attitudes, behaviors, and psychographics.
13+
Years of Trend Data
Available
National Benchmarks
±1.55%
Syndicated Backbone
Tailored
Custom Integration Setup
What Makes EcoFocus Different
Each differentiator is part of our DNA—linking sustainability depth with brand-ready agility.
Sustainability Intelligence You Can’t Get Anywhere Else
EcoFocus is the only syndicated dataset built entirely around sustainability attitudes, behaviors, and trust signals. Every integration, custom module, and persona is powered by 13+ years of purpose-driven insight—not generic consumer data.
Transform Your Data Into Strategic Clarity
We enrich your CRM, sales, segmentation, and trackers with behavioral context, revealing the why behind movement. Your existing datasets become sharper, more predictive, and more actionable for brand, packaging, claims, and innovation teams.
Seamless Extension From Syndicated → Bespoke
Most needs are solved by our deep syndicated insights—but when you require nuance, we extend seamlessly into custom fielding, proprietary questions, and integration dashboards with zero handoff friction.
Who It’s For
Use Cases Across Your Organization
Infuse your teams’ KPIs, dashboards, and strategic frameworks with sustainability intelligence—delivering clarity for brand, innovation, ESG, and insights leaders.
For CMOs
- Clarify which sustainability signals truly influence adoption, loyalty, and preference.
- Understand value trade-offs and claim credibility for go-to-market decisions.
For Insights & Analytics Teams
- Merge EcoFocus intelligence with your existing trackers, surveys, or dashboards.
- Bring behavioral sustainability context into segmentation and modeling.
Brand, Product & Innovation
- Understand how packaging choices, materials, and claims influence response.
- Add sustainability depth to concept testing, positioning, or portfolio strategy.
Sustainability, ESG & Corporate Affairs
- Strengthen ESG narratives with consumer-validated context and benchmarks.
- Avoid greenwashing through credible, trusted data anchored in national trends.
Multiple Access Points to Integrated Sustainability Insights
Integrated Dashboard
Blend EcoFocus trend data with your internal KPIs in a unified, interactive dashboard—real-time cuts, filters, and visualizations built for decision-makers.
Sustainability Enrichment Files
We wrap EcoFocus attitudes, behaviors, sentiment, and trust data around your existing datasets—turning them into richer, more explanatory intelligence.
Executive Summary & Consulting
Connect enhanced data to messaging, packaging, innovation, personas, and ESG strategy through optional advisory and activation workshops.
What the Output Looks Like
White-label exportExport in seconds
Pull a chart, apply your segment cuts, and export a neutral PNG (or CSV for analysts). Optionally add your logo in the footer.
What’s Included
Everything You Need to Enhance Your Data
EcoFocus enriches your existing datasets with validated sustainability attitudes, behaviors, and psychographics—delivering the missing dimension your teams need to accelerate decision-making.
Benchmark alignment Persona & modeling enrichment Executive-ready insights
Most Popular
Data Integration Package
- Merge EcoFocus trends with your internal datasets
- Sustainability enrichment for KPIs, personas & funnels
- Diagnostics to explain “why” your numbers move
- Executive-ready deliverables
- Optional dashboard blending
Add-On Enhancements
- Proprietary questions appended to next EcoFocus wave
- Custom audience cuts and sustainability personas
- Additional data layers (chemicals, label influence, climate signals)
- Qualitative add-ons or journey-based insights
Integration Support
- Plug enhanced data into your dashboards & systems
- Persona alignment, journey mapping & KPI overlay
- ESG narrative support and message validation
- Cross-functional activation workshops
Let’s Find the Right Way to Enhance Your Data
We begin with a no-cost discovery call to understand the datasets you have, the gaps you’re seeing, and what decisions your teams need to make. From there, we’ll shape the right integration path for your goals and budget.